How to Read Law Firm Conversions: Great Marketing Is Not Enough When Your Prospects Don’t Convert! DOC
Perhaps you think your law firm is successful because the phone is ringing… and some days, it’s ringing off the hook. However, you find you are still struggling to grow your firm or even be profitable. Here’s the hard truth: A ringing phone only indicates that your marketing is successful. It’s what happens when the phone is answered that will drive your success… or failure. Law Firm Conversions will clearly help you understand the important role your receptionist or intake specialist plays in converting every call to become a profitable client along with the steps you need to take to ensure the right person is answering the phone and answering it correctly. You may think this is a small matter, but if a call isn’t handled well, nothing else happens.
